Ad Creative
Generates, iterates, and scales ad copy for paid advertising platforms (Google, Meta, LinkedIn, Twitter/X, TikTok). Produces platform-compliant headlines, body copy, and creative variations based on funnel stage and performance data.
✨ What it does
- Generates headlines and body copy using proven formulas (benefit-first, curiosity, social proof, urgency, problem agitat
- Maps creative frameworks to funnel stages (awareness, consideration, decision).
- Iterates from performance data by diagnosing winning patterns and generating on-theme variations plus new angle tests.
- Scales variations via a creative matrix (angles × platforms).
- Validates copy against platform character limits and rejection triggers.
- Flags generic headlines, fake urgency, stage-message mismatch, and verbatim landing page duplication.
🎯 When to use it
- When you need ad copy, headlines, or variations for paid campaigns.
- When you want to iterate on existing ads using performance data.
- When you need to scale winning creatives across platforms or audiences.
- When you need ad copy validated against platform specs and quality standards.
🚀 How to use
Trigger with requests like 'write ad copy,' 'generate headlines,' 'create ad variations,' 'iterate on ads,' or 'validate my ad copy.' Provide product/offer, audience, platform, funnel stage, and any existing copy or performance data. The skill reads .claude/product-marketing-context.md if present. Example prompts:
Generate RSA headlines for a project management tool targeting CTOs.
Iterate on my winning Meta ads using this CTR/CVR data.
📄 Output: Delivers ad copy sets, headline lists, iteration analyses, creative matrices, or validation reports, formatted with character counts and confidence tags.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/ad-creative .claude/skills/ad-creativeSkill source: marketing-skill/skills/ad-creative/SKILL.md
⚠️ Good to know
Requires clear product/offer, audience, platform, and funnel stage context; performance data is needed for iteration mode.
❓ FAQ
What platforms are supported?
Google (RSA, Display), Meta (Facebook/Instagram), LinkedIn, Twitter/X, and TikTok, each with specific character limits and notes.
How does the skill handle iteration?
It audits current copy, identifies the winning pattern (hook type, emotional driver, etc.), generates 3-5 on-theme variations, and tests 2-3 new angles.
What does the quality checklist cover?
It checks platform compliance (character counts, no ALL CAPS, no excessive punctuation), quality standards (specific claims, clear CTA), and audience fit.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.