Cold Email Outreach
This skill helps write, improve, and build B2B cold email outreach sequences that sound human and get replies. It covers first-touch emails, multi-email follow-up sequences, and iterating from performance data, with principles for personalization, subject lines, and follow-up strategy.
✨ What it does
- Writes first-touch emails with subject line variants and rationale.
- Builds 5-6 email follow-up sequences with send gaps and unique angles per email.
- Iterates on existing sequences by diagnosing subject/body/CTA issues.
- Enforces anti-marketing principles: peer tone, every sentence earns its place, real personalization, one ask per email.
- Provides voice calibration by audience (C-suite, VP, mid-level, technical).
- Runs a sequence analyzer script to score emails and flag spam triggers, CTA clarity, etc.
🎯 When to use it
- User wants to write a cold email or outreach template for prospects who haven't asked to hear from them.
- User needs a multi-email follow-up sequence for unsolicited prospecting.
- User shares an email draft that sounds too sales-y and needs to be humanized.
- User has an active cold email sequence and wants to improve performance based on data.
🚀 How to use
Trigger by asking to write, improve, or build cold outreach emails, mentioning terms like 'cold email', 'cold outreach', 'SDR emails', or 'follow-up sequence'. Provide context: sender role, product, target prospect, and the ask. The skill will ask questions if needed. Example prompts:
Write a cold email to VPs of Sales at SaaS companies about our lead-gen tool.
Build a 5-email follow-up sequence for my cold outreach to CTOs.
📄 Output: Delivers email copy, subject line variants, full sequences with send gaps, or revised emails with diagnosis, depending on the mode.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/cold-email .claude/skills/cold-emailSkill source: marketing-skill/skills/cold-email/SKILL.md
⚠️ Good to know
Requires user-provided context (sender, prospect, ask) and assumes B2B unsolicited outreach; not for lifecycle or nurture emails.
❓ FAQ
What should I do if my first email is longer than 150 words?
The skill will flag it as too long and offer to trim it, as cold emails should be concise.
How many emails are in a typical follow-up sequence?
Typically 4-6 emails, including a breakup email, with increasing gaps between sends (e.g., Day 1, 4, 9, 16, 25).
What subject line styles are recommended?
Short, vague, internal-looking subject lines like 'quick question' or specific triggers like 'your TechCrunch piece' work best; avoid ALL CAPS, emojis, fake Re:, and company names.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.