Paid Ads
Paid Ads is a skill that helps users create, optimize, and scale paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, Twitter/X, and TikTok. It provides guidance on campaign strategy, ad copy, audience targeting, creative best practices, and optimization, producing artifacts such as campaign architecture, ad copy sets, and pre-launch checklists.
✨ What it does
- Provides platform selection guidance based on campaign goals and audience.
- Offers ad copy frameworks (PAS, BAB, Social Proof) and creative best practices.
- Includes audience targeting strategies, including lookalikes and retargeting funnels.
- Delivers optimization levers for CPA, CTR, and CPM issues.
- Provides pre-launch checklists and tracking setup guidance.
- Includes tools for ROAS calculation and ad health scoring.
🎯 When to use it
- When planning or launching a new paid advertising campaign on any major ad platform.
- When optimizing existing campaigns to improve CPA, ROAS, or other performance metrics.
- When creating ad copy or creative assets for paid social or search ads.
- When setting up audience targeting, retargeting, or exclusion strategies.
- When diagnosing performance issues like high CTR but low conversions or dropping ROAS.
🚀 How to use
Trigger the skill by asking for help with paid ads, PPC, ad copy, campaign setup, or optimization. Provide context such as campaign goals, budget, product/offer, audience, and current state. The skill will guide you through strategy, structure, and execution. Example prompts:
Help me set up a Google Ads campaign for my SaaS product with a $5k monthly budget targeting high-intent keywords.
My Meta ads have high CTR but low conversions. What should I check?
📄 Output: The skill produces campaign architecture, ad copy sets, audience targeting briefs, pre-launch checklists, and weekly optimization report templates.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/paid-ads .claude/skills/paid-adsSkill source: marketing-skill/skills/paid-ads/SKILL.md
⚠️ Good to know
Requires conversion tracking to be in place for meaningful optimization; assumes access to ad platform accounts and may need additional context from product marketing files.
❓ FAQ
What platforms does this skill cover?
It covers Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and TikTok, with guidance on when to use each.
How should I allocate budget during testing?
During the testing phase (first 2-4 weeks), allocate 70% to proven/safe campaigns and 30% to testing new audiences/creative.
What should I do if my CPA is too high?
Check the landing page first, then tighten audience targeting, test new creative angles, improve ad relevance, and adjust bid strategy.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.