Competitor & Alternative Pages
This skill creates competitor comparison and alternative pages for SEO and sales enablement. It produces full page copy in four formats (singular alternative, plural alternatives, you vs competitor, competitor vs competitor), along with a centralized competitor data file and a prioritized page set plan.
✨ What it does
- Covers four page formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor.
- Emphasizes deep research: product sign-up, pricing, review mining, and customer feedback.
- Enforces honest comparisons, acknowledging competitor strengths and being clear about ideal customers.
- Uses modular content architecture with centralized competitor data for consistency.
- Includes essential sections: TL;DR, paragraph comparisons, feature/pricing tables, who it's for, and migration.
- Provides a comparison matrix builder tool to generate canonical comparison tables.
🎯 When to use it
- When the user wants to create a page targeting '[Competitor] alternative' or 'switch from [Competitor]' search terms.
- When the user wants a direct comparison page like '[Your Product] vs [Competitor]'.
- When the user wants to capture search traffic for competitor-branded terms with a plural alternatives page.
- When the user wants to position their product against two competitors in a 'Competitor A vs Competitor B' page.
- When a competitor is mentioned in conversation and the user lacks comparison content.
🚀 How to use
Trigger by asking to create a competitor comparison or alternative page, or by mentioning a specific competitor in a marketing context. The skill first checks for a product marketing context file, then asks about your product, competitors, and goals. Provide product details and competitor names. Example prompts:
Create an alternative page for [Competitor].
Build a vs page comparing our product to [Competitor].
📄 Output: Delivers a competitor intelligence YAML file, a prioritized page set plan, and full page copy for each requested page, including comparison tables and CTAs.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/competitor-alternatives .claude/skills/competitor-alternativesSkill source: marketing-skill/skills/competitor-alternatives/SKILL.md
⚠️ Good to know
Requires accurate, verifiable competitor data; claims must be sourced from public info or customer quotes, and the skill assumes you have access to product marketing context.
❓ FAQ
What formats does this skill support?
It supports four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor.
How often should competitor data be updated?
Pricing and major features should be verified quarterly, with a full refresh annually.
Does the skill include real alternatives in plural pages?
Yes, it recommends including 4-7 real alternatives to build trust and improve SEO.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.