Content Strategy — Business

This skill helps plan a content strategy by deciding what content to create and which topics to cover. It classifies topics as searchable or shareable, maps topic clusters, and produces structured outputs like content pillars, priority topics, and content briefs.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Classifies topics as searchable, shareable, or both based on search volume and buyer intent.
Generates 3-5 content pillars with subtopic clusters and product connections.
Provides prioritized topic tables with keyword, volume, difficulty, buyer stage, and content type.
Maps topic clusters using a bundled Python script.
Triggers proactive suggestions when no plan exists, low traffic, or missing keyword targets.
Outputs structured artifacts like content calendars, competitor gap tables, and content briefs.

🎯 When to use it

When the user asks for a content strategy or mentions 'content strategy'.
When the user wants to decide what to write about or get content ideas.
When the user needs a blog strategy, topic clusters, or content planning.
When the user has content but low traffic and needs a strategic direction.

🚀 How to use

Trigger by asking for a content strategy, topic ideation, or content planning. The skill reads .claude/product-marketing-context.md if present, then asks for business context, customer research, current state, and competitive landscape. Provide as much context as possible. Example prompts:

Create a content strategy for our SaaS product.
What topics should I write about to attract leads?

📄 Output: A structured content strategy document with pillars, priority topics, and a topic cluster map, or a specific artifact like a content calendar or brief.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/content-strategy .claude/skills/content-strategy

Skill source: marketing-skill/skills/content-strategy/SKILL.md

⚠️ Good to know

Requires user-provided business and customer context; the bundled topic cluster mapper groups lexically and needs manual review for buyer-stage coherence.

❓ FAQ

What is the difference between searchable and shareable content?

Searchable content targets existing search queries to rank and convert, while shareable content spreads via distribution and links even without search volume.

What should I do if I have no content plan?

The skill will proactively propose a 3-pillar starter strategy with 10 seed topics before asking more questions.

What output do I get when I ask for a content brief?

You get a single-page brief with goal, audience, keyword, outline, CTA, internal links, and proof points.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.