Marketing Demand & Acquisition
This skill creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. It provides a comprehensive acquisition playbook for Series A+ B2B SaaS companies scaling internationally, covering multi-channel acquisition, CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships.
✨ What it does
- Provides channel selection matrix with CAC ranges and priority for Series A
- Includes step-by-step setup guides for LinkedIn Ads, Google Ads, and Meta Ads
- Offers SEO technical checklist, keyword strategy, and on-page optimization guidelines
- Defines partnership tiers and affiliate program setup workflow
- Recommends W-shaped attribution model for hybrid PLG/Sales-Led motion
- Includes MQL→SQL handoff criteria and SLA targets
🎯 When to use it
- Planning demand generation or growth marketing strategy
- Setting up or optimizing paid advertising campaigns on LinkedIn, Google, or Meta
- Developing SEO strategies or improving organic search performance
- Structuring partnership or affiliate programs
- Analyzing customer acquisition cost (CAC) or lead generation metrics
🚀 How to use
Trigger the skill by mentioning demand gen, paid ads, CAC, lead generation, or similar terms. Provide context such as your company stage, target market, and current marketing efforts. The skill will guide you through campaign planning, channel selection, budget allocation, and validation steps.
Example prompts:
Help me plan a demand generation campaign for our B2B SaaS product.
How should I allocate my $40k monthly budget across LinkedIn, Google, and Meta?
📄 Output: A structured acquisition playbook with campaign templates, budget allocation, SEO checklist, and validation steps.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/marketing-demand-acquisition .claude/skills/marketing-demand-acquisitionSkill source: marketing-skill/skills/marketing-demand-acquisition/SKILL.md
⚠️ Good to know
Default calibration is for Series A+ B2B SaaS scaling internationally; adapt benchmarks for other stages and motions.
❓ FAQ
What is the recommended attribution model for hybrid PLG/Sales-Led motion?
The W-Shaped model (40-20-40) is recommended for hybrid PLG/Sales-Led motion.
What is the target MQL→SQL rate?
The target MQL→SQL rate is greater than 15%.
What is the suggested starting daily budget for LinkedIn Ads?
Start with $50/day per campaign and scale 20% weekly if CAC is below target.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.