Copywriting
A skill for writing, rewriting, or improving marketing copy for web pages such as homepages, landing pages, pricing pages, feature pages, and about pages. It produces clear, conversion-focused copy organized by page section, with annotations and alternatives for key elements.
✨ What it does
- Gathers context on page purpose, audience, product, and traffic source.
- Applies copywriting principles: clarity, benefits over features, specificity, customer language.
- Provides page structure frameworks for above-the-fold and core sections.
- Scores headlines with a bundled Python script (0-100 across 6 dimensions).
- Generates CTA copy using a formula of action verb + what they get.
- Includes annotations and alternatives for key copy elements.
🎯 When to use it
- When the user asks to write copy for a homepage, landing page, pricing page, feature page, or about page.
- When the user wants to improve or rewrite existing marketing copy on a page.
- When the user needs headline or CTA copy options.
- When the user requests marketing copy for a product or service.
🚀 How to use
Trigger by asking to write or improve marketing copy for a page, e.g., 'Write copy for our landing page' or 'Improve this homepage copy.' The skill will ask for context (page type, audience, product, etc.) unless a product marketing context file exists. Provide the necessary details or paste existing copy for rewriting. Example prompts:
Write homepage copy for our project management tool.
Rewrite the headline and CTA for our pricing page.
📄 Output: A structured copy draft organized by page section, with annotations and alternative options for headlines and CTAs.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/copywriting .claude/skills/copywritingSkill source: marketing-skill/skills/copywriting/SKILL.md
⚠️ Good to know
Requires user-provided context about the product, audience, and page purpose; it does not fabricate statistics or testimonials.
❓ FAQ
Does this skill write email copy?
No, for email copy use the email-sequence skill instead.
What does the headline scorer do?
It rates headline candidates from 0-100 across six dimensions: length, specificity, power words, clarity, emotional pull, and format.
What should I do after getting a draft?
Use the copy-editing skill for a thorough line-by-line review and polish.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.