Programmatic SEO — Business

Programmatic SEO is a skill that helps you build SEO-optimized pages at scale using templates and data. It guides you through opportunity assessment, playbook selection, template design, and quality checks to produce pages that rank and provide genuine value.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Provides 12 playbooks (Templates, Curation, Conversions, Comparisons, Examples, Locations, Personas, Integrations, Gloss
Includes a URL pattern generator script to expand and sanity-check URL combinations before building templates.
Offers pre-launch checklists covering content quality, technical SEO, internal linking, and indexation.
Defines post-launch monitoring metrics and common mistakes to avoid.
Guides on data defensibility hierarchy and unique value per page.
Recommends subfolder URL structure over subdomains.

🎯 When to use it

When you want to create many SEO-driven pages from a repeating keyword pattern (e.g., '[keyword] + [city]' pages).
When you need to build directory, location, comparison, or integration pages at scale.
When you have a product with many integrations, personas, or local variations that can be targeted with dedicated pages.
When you want to avoid thin content penalties while scaling your SEO content.

🚀 How to use

Trigger this skill by mentioning 'programmatic SEO', 'template pages', 'pages at scale', 'directory pages', 'location pages', '[keyword] + [city] pages', 'comparison pages', 'integration pages', or 'building many pages for SEO'. Provide business context (product, audience, conversion goal) and answer questions about keyword patterns, data availability, page count, site authority, competitors, and technical stack. The skill will produce a strategy document and page template spec.

Example prompts:

I want to create location pages for my plumbing service in all major US cities. Help me plan the programmatic SEO approach.

We have a project management tool with 50 integrations. How can we build integration pages at scale?

📄 Output: A strategy document (opportunity analysis, implementation plan, content guidelines) and a page template spec (URL structure, title/meta templates, content outline, schema markup).

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/programmatic-seo .claude/skills/programmatic-seo

Skill source: marketing-skill/skills/programmatic-seo/SKILL.md

⚠️ Good to know

The skill assumes you have or can acquire data to populate pages; it warns against thin content when data is public or scraped.

❓ FAQ

What are the 12 playbooks?

The playbooks are Templates, Curation, Conversions, Comparisons, Examples, Locations, Personas, Integrations, Glossary, Translations, Directory, and Profiles.

Should I use subdomains or subfolders for programmatic pages?

Always use subfolders, not subdomains, for clean URL structure.

What is the recommended internal linking model?

Use a hub and spoke model: a main category page (hub) linking to individual programmatic pages (spokes), with cross-links between related spokes.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.