Page Conversion Rate Optimization (CRO) — Business

This skill analyzes marketing pages (homepage, landing, pricing, feature, blog) to improve conversion rates. It provides a structured CRO audit across seven dimensions, runs a mechanical conversion audit script, and outputs prioritized recommendations, copy alternatives, and A/B test hypotheses.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Runs a conversion audit script (conversion_audit.py) to score the page and flag issues.
Analyzes value proposition clarity, headline effectiveness, CTA placement/copy, visual hierarchy, trust signals, objecti
Applies page-specific frameworks for homepage, landing, pricing, feature, and blog pages.
Organizes recommendations into Quick Wins, High-Impact Changes, and Test Ideas.
Provides 2-3 copy alternatives for key elements with rationale.
Generates A/B test hypotheses in a structured table.

🎯 When to use it

When the user says the page isn't converting or wants to improve conversions.
When building a new landing page and wants a CRO review before launch.
When running paid traffic to a page and needs message-match and CTA best practices.
When discussing pricing or packaging and wants to optimize the pricing page.
When reviewing A/B test results and needs next hypotheses.

🚀 How to use

Trigger by asking to optimize a page's conversions, e.g., 'Why isn't this page converting?' or 'Improve my landing page CRO.' The skill first checks for product-marketing-context.md, then runs the conversion audit script on the page (provide file path or URL). It then asks clarifying questions about conversion rate, traffic source, and flow. Output is structured recommendations. Example prompts:

Run a CRO audit on my pricing page at https://example.com/pricing

This landing page isn't converting. Can you analyze it and suggest improvements?

📄 Output: A CRO audit summary with quick wins, high-impact changes, copy alternatives, and A/B test hypotheses.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/page-cro .claude/skills/page-cro

Skill source: marketing-skill/skills/page-cro/SKILL.md

⚠️ Good to know

Requires access to the page (file or URL) and may need additional context from the user if product-marketing-context.md is absent.

❓ FAQ

What is the first step in the analysis?

The skill checks for product-marketing-context.md, then runs the conversion_audit.py script to get a mechanical score and flags.

How are recommendations structured?

Recommendations are always organized as Quick Wins → High-Impact Changes → Test Ideas, never a flat list.

When should I use signup-flow-cro instead?

Use signup-flow-cro when the page itself converts well but users drop off during the signup/registration process that follows.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.