Pricing Strategy
Design, optimize, and communicate SaaS pricing — including tier structure, value metrics, pricing pages, and price increase strategy. It produces pricing models, audits, and rollout plans based on value-based positioning and research methods.
✨ What it does
- Guides value metric selection (per seat, usage, etc.) with red flags.
- Provides Good-Better-Best tier structure principles and feature allocation.
- Includes value-based pricing framework and conversion rate benchmarks.
- Offers pricing research methods: Van Westendorp, MaxDiff, competitor benchmarking.
- Details price increase strategies with execution checklist and expected churn.
- Specifies pricing page design elements (above/below fold, annual toggle).
🎯 When to use it
- Building a pricing model from scratch or redesigning existing pricing tiers.
- Planning a price increase and need a strategy to minimize churn.
- Improving a pricing page to increase conversion.
- Auditing current pricing for underpricing or missing upsell paths.
🚀 How to use
Trigger with requests like 'design pricing', 'audit my pricing', 'plan a price increase', or 'design a pricing page'. Provide current state, business context, and goals. Example prompts:
Design a three-tier pricing model for our project management SaaS.
Plan a price increase for our existing customers with minimal churn.
📄 Output: Deliverables include pricing structures, audit scorecards, price increase plans, or pricing page specs, depending on the request.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/pricing-strategy .claude/skills/pricing-strategySkill source: marketing-skill/skills/pricing-strategy/SKILL.md
⚠️ Good to know
Not for broader product strategy, customer success, or renewal management; use dedicated skills for those.
❓ FAQ
What is the recommended tier structure?
Three tiers (Good-Better-Best) is standard, with the middle tier as the default and visually highlighted as 'Most popular'.
What churn rate is expected from a 20-30% price increase?
Expected churn is 5-15%; if net revenue impact is positive, proceed.
What does a conversion rate above 40% indicate?
It likely signals underpricing; test a 20-30% price increase.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.