Marketing Strategy & PMM — Business

This skill provides product marketing guidance for positioning, go-to-market strategy, competitive intelligence, and product launches. It produces deliverables such as positioning statements, battlecards, launch plans, and GTM strategies.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

ICP definition workflow with firmographics and buyer personas.
Positioning development using April Dunford methodology.
Competitive intelligence with battlecard templates and win/loss analysis.
Product launch planning with tiered checklists and metrics.
Sales enablement asset creation and training guidance.
International expansion playbooks and localization checklists.

🎯 When to use it

When defining or refining product positioning or messaging.
When planning a go-to-market strategy or product launch.
When conducting competitive analysis or creating battlecards.
When defining an ideal customer profile (ICP) or buyer personas.
When preparing sales enablement materials or entering new markets.

🚀 How to use

Trigger by asking for product marketing, positioning, GTM strategy, competitive analysis, battlecard, product launch, market entry, or sales enablement. The skill expects context about your product, market, and goals. Example prompts:

Position my product using April Dunford's method.
Create a GTM strategy for launching our new feature.
Build a battlecard for our main competitor.

📄 Output: Deliverables include positioning statements, battlecards, launch plans, GTM strategies, and sales enablement assets.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/marketing-strategy-pmm .claude/skills/marketing-strategy-pmm

Skill source: marketing-skill/skills/marketing-strategy-pmm/SKILL.md

⚠️ Good to know

Requires input on your product, market, and customer data; outputs are frameworks and templates that need customization.

❓ FAQ

What positioning methodology does this skill use?

It uses April Dunford's 5-step positioning process, which includes listing competitive alternatives, isolating unique attributes, mapping to value, defining best-fit customers, and choosing a market category.

How are competitive tiers defined?

Tier 1 are direct competitors in the same category, Tier 2 are adjacent solutions with overlapping use cases, and Tier 3 is the status quo (what customers do today).

What is the validation criteria for ICP?

A-fit customers have the lowest churn and fastest close times, and the checklist includes having 5+ paying customers matching the profile, fastest sales cycles, highest LTV, and low churn.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.