Launch Strategy — Business

This skill helps plan product launches, feature announcements, and release strategies using a phased approach and the ORB channel model. It produces concrete launch plans, channel maps, checklists, and momentum plans.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Checks for existing product marketing context before starting.
Uses ORB channel model to ensure owned, rented, and borrowed channels are covered.
Provides a phased launch model: pre-launch, launch day, and post-launch.
Includes a readiness scorer script to gate launch dates.
Generates artifacts like launch plan, ORB channel map, launch day checklist, Product Hunt brief, and post-launch momentu
Proactively triggers launch planning based on mentions of ship dates, waitlists, Product Hunt, etc.

🎯 When to use it

When planning a product launch, feature announcement, or go-to-market strategy.
When mentioning Product Hunt, beta launch, early access, or waitlist.
When a feature ship date is set and marketing planning is needed.
When a pricing change or new tier is introduced and needs an announcement campaign.

🚀 How to use

Trigger by asking for launch planning, e.g., 'Help me plan a launch for my new feature' or mentioning Product Hunt, beta launch, etc. The skill will ask questions about the product, audience, channels, timeline, and past launches. It may read .claude/product-marketing-context.md if present. Example prompts:

I'm launching a new SaaS product next month. Can you help me create a launch plan?
We're considering Product Hunt for our feature release. What should we do?

📄 Output: Delivers a launch plan, ORB channel map, launch day checklist, Product Hunt brief, and post-launch momentum plan as markdown documents.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/launch-strategy .claude/skills/launch-strategy

Skill source: marketing-skill/skills/launch-strategy/SKILL.md

⚠️ Good to know

Requires user input on product details and audience; assumes access to a Python environment for the readiness scorer script.

❓ FAQ

What is the ORB channel model?

ORB stands for Owned, Rented, and Borrowed channels. Owned channels are ones you control (email, blog), rented are algorithmic platforms (social media), and borrowed are other people's audiences (partners, newsletters). A complete launch plan must cover all three.

How does the readiness scorer work?

It's a Python script that scores your launch checklist from 0-100 by category, highlighting the weakest areas. You should run it at planning start and one week before launch; if owned channels or assets aren't ready, you should delay the launch.

What should I do after launch day?

The skill recommends a 30-day post-launch momentum plan including comparison pages, case studies, roundup emails, and retargeting to sustain and compound the launch.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.