Copy Editing — Business

This skill provides a systematic approach to editing existing marketing copy through seven focused passes (clarity, voice/tone, so what, prove it, specificity, heightened emotion, zero risk) to enhance rather than rewrite, preserving the core message. It includes scripts for readability scoring and AI-content detection, plus quick-pass checks and a comprehensive checklist.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Seven sequential editing sweeps: clarity, voice/tone, so what, prove it, specificity, heightened emotion, zero risk.
Readability scoring via script (Flesch score, passive-voice %, filler-word count).
AI-content detection to flag AI-generated drafts needing humanization before editing.
Word-level and sentence-level checks with weak-to-strong replacements.
Comprehensive copy editing checklist covering all sweeps and final checks.
Common copy problems and fixes (e.g., wall of features, corporate speak).

🎯 When to use it

When the user asks to edit, review, or improve existing marketing copy.
When the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.'
When you need to systematically improve copy through multiple focused passes while preserving the core message.

🚀 How to use

Trigger by asking to edit or review existing copy, e.g., 'Edit this copy' or 'Review my copy.' The skill expects the copy text and optionally a goal, target audience, and desired action. It runs through seven sweeps, using scripts if available. Example prompts:

Edit this landing page copy for clarity and voice.
Review my email draft and make it more persuasive.

📄 Output: A set of recommended edits and feedback organized by sweep, with specific suggestions for improvement.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/copy-editing .claude/skills/copy-editing

Skill source: marketing-skill/skills/copy-editing/SKILL.md

⚠️ Good to know

Requires existing copy to edit; does not generate new copy from scratch. Scripts (readability_scorer.py, ai_content_detector.py) are optional but recommended for full functionality.

❓ FAQ

What is the core philosophy of copy editing?

Good copy editing isn't about rewriting—it's about enhancing. Each pass focuses on one dimension, catching issues that get missed when trying to fix everything at once.

How many sweeps are in the framework?

There are seven sweeps: clarity, voice and tone, so what, prove it, specificity, heightened emotion, and zero risk.

What should I do if the copy is AI-generated?

Run the AI content detector script; if it scores high AI-likelihood, the piece needs content-humanizer treatment before copy editing, because polishing AI mush produces polished AI mush.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.