Business Name Fit — Business

Business Name Fit helps founders choose or vet a business, startup, or product name that stays true to their cultural origin while working professionally in the markets they target. It runs names through checks for meaning, look-alikes, pronunciation, spelling, distinctiveness, sound, tone, and origin authenticity, and suggests new names that meet all three constraints of origin, industry, and market fit.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Runs eight fit checks per name per target market: meaning, look-alike, pronunciation, spelling, distinctiveness, sound,
Evaluates distinctiveness on the WIPO scale (generic to coined) and rejects deceptive names.
Suggests new names only if they satisfy origin, industry, and market fit simultaneously.
Writes a naming brief before generating suggestions to avoid bias.
Presents results in a compact table with symbols and short phrases, not essays.
Closes with verification steps for trademark, domain, business registry, and native-speaker checks.

🎯 When to use it

When someone is naming a company, brand, or product and cares about cross-cultural and cross-language impact.
When a founder wants to check if an existing name works abroad or might have unintended meanings.
When someone needs name suggestions that are authentic to their origin but professional in a target market.
When a name sounds fine at home but might read oddly, be hard to pronounce, or be unregistrable in another market.

🚀 How to use

Trigger: /business-name-fit

Trigger the skill by asking for help naming a business or checking a name's fit across markets, or by using the slash command /business-name-fit. If no context is given, it first asks whether you want to find a new name or check an existing one, then asks for origin, target markets, business area, and any existing names. Provide these details to get a table of results. Example prompts:

I'm starting a Persian-inspired tea brand for the US market. Can you suggest some names?
Check if the name 'Framåt' works for a Swedish furniture company selling in English-speaking countries.

📄 Output: A compact table showing fit-check results for each candidate name (or suggested names with origin meaning and market read), plus a short list of the strongest options and verification steps.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/business-name-fit .claude/skills/business-name-fit

Skill source: marketing-skill/skills/business-name-fit/SKILL.md

⚠️ Good to know

The skill cannot verify trademark, domain, or business-registry availability, and its sound-symbolism findings are based mainly on English-language research and may not transfer to other languages; it recommends native-speaker checks for finalists.

❓ FAQ

What does the skill do if I invoke it with no context?

It asks one question first: whether you want to find a new name or check one you already have, then asks only for the missing essentials like origin, target markets, and business area.

Can the skill check a name I already have?

Yes, it runs the same fit checks on existing names and presents the results in a table, flagging issues like unintended meanings or poor distinctiveness.

Why does the skill reject names that are descriptive?

Descriptive names are weak and often cannot be registered as trademarks, so the skill advises against them and prefers suggestive, arbitrary, or coined names that are more memorable and registrable.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.