App Store Optimization (ASO)
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store. It provides structured workflows for keyword research, metadata optimization, competitor analysis, launch planning, and A/B testing.
✨ What it does
- Keyword research and scoring based on relevance, volume, competition, and conversion.
- Metadata optimization with platform-specific character limits and keyword placement guidance.
- Competitor analysis with keyword matrix and gap identification.
- Launch workflow with pre-launch checklist and timing considerations.
- A/B testing workflow with sample size calculation and test documentation template.
- Before/after examples for title, subtitle, keyword field, and description improvements.
🎯 When to use it
- When the user asks about ASO, app store rankings, app metadata, app titles and descriptions, app store listings, app visibility, or mobile a
- When the user wants to improve their app's search ranking and conversion rate on app stores.
- When the user is preparing to launch a new app and needs a structured pre-launch checklist and optimization strategy.
- When the user wants to analyze competitors' ASO strategies and identify keyword gaps.
- When the user wants to plan and run A/B tests on app store listing elements.
🚀 How to use
Trigger the skill by asking about ASO, app store optimization, keyword research, metadata optimization, competitor analysis, app launch, or A/B testing. Provide details about your app (category, target audience, current metadata) and the specific task. Example prompts:
Help me optimize my app store listing for a habit tracker app.
Conduct keyword research for a meditation app targeting beginners.
Analyze my top competitors' ASO strategies and find keyword gaps.
📄 Output: The skill produces structured recommendations, checklists, and analysis reports depending on the workflow executed.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/app-store-optimization .claude/skills/app-store-optimizationSkill source: marketing-skill/skills/app-store-optimization/SKILL.md
⚠️ Good to know
The skill provides guidance and templates but does not access real-time app store data; users must supply current metadata and competitor information.
❓ FAQ
What are the character limits for Apple App Store title and subtitle?
Apple App Store title is limited to 30 characters, and subtitle is also 30 characters.
How should I structure my app title for ASO?
Use the formula [Brand Name] - [Primary Keyword] [Secondary Keyword] to include relevant keywords while staying within character limits.
What is the recommended keyword density for the full description?
Target 2-3% for primary keywords, but avoid keyword stuffing above 5%.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.