Brand Guidelines — Business

This skill helps apply, document, or enforce brand guidelines for any product or company. It covers color systems, typography, logo rules, imagery, and tone of voice, and can audit existing materials or create new brand systems from scratch.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Provides a quick audit checklist covering colors, fonts, logo usage, imagery, tone, and prohibited uses.
Includes a detailed Anthropic brand identity reference (in references folder).
Offers frameworks for color systems, typography, logo rules, imagery, and tone matrix.
Generates output artifacts like Brand Audit Report, Color System Reference, Tone Matrix, Typography Scale, and Brand Gui
Proactively triggers brand guideline application for visual assets, copy review, new channels, design feedback, and co-b
Emphasizes specificity: exact color codes, font weights, and measurements.

🎯 When to use it

When you need to ensure brand consistency across marketing materials, products, or communications.
When creating or updating brand guidelines, style guides, or visual identity documents.
When auditing existing assets for compliance with brand standards.
When applying brand voice and tone to copy or content.
When setting up brand guidelines for a new channel or co-branded material.

🚀 How to use

Trigger the skill by mentioning 'brand guidelines', 'brand colors', 'typography', 'logo usage', 'brand voice', 'visual identity', 'tone of voice', 'brand standards', 'style guide', 'brand consistency', or 'company design standards'. The skill will ask questions to determine if you are applying existing guidelines or creating new ones, and what output format you need. It may also read .claude/product-marketing-context.md if present. Example prompts:

Create a brand guidelines mini-doc for our startup.
Audit this poster against our brand guidelines.

📄 Output: Deliverables include a Brand Audit Report, Color System Reference, Tone Matrix, Typography Scale, or a Brand Guidelines Mini-Doc, depending on the task.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/brand-guidelines .claude/skills/brand-guidelines

Skill source: marketing-skill/skills/brand-guidelines/SKILL.md

⚠️ Good to know

For non-Anthropic brands, the skill provides a framework but does not include pre-existing brand assets; you must supply existing brand assets or use the framework to create them.

❓ FAQ

What should I do if I need to audit an existing asset?

Run through the Quick Audit Checklist provided in the skill, checking colors, fonts, logo usage, imagery, tone, and prohibited uses.

Can this skill help me create brand guidelines from scratch?

Yes, it provides frameworks for all seven dimensions of brand identity and can generate a Brand Guidelines Mini-Doc.

Does the skill include Anthropic's official brand identity?

Yes, it includes a detailed Anthropic brand identity system in the references folder, which should be used for Anthropic artifacts.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.