Social Content
This skill helps create, schedule, and optimize social media content across platforms like LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. It provides frameworks for content pillars, hooks, repurposing, calendars, engagement, and analytics, producing platform-native posts, calendars, and repurposing plans.
✨ What it does
- Checks for product-marketing-context.md to gather brand context before creating content.
- Provides platform-specific quick reference and detailed strategies.
- Offers content pillar framework and hook formulas (curiosity, story, value, contrarian).
- Includes a content repurposing system and weekly calendar templates.
- Provides engagement routines, analytics metrics, and optimization actions.
- Proactively flags issues like platform mismatch, missing hooks, or unsustainable posting frequency.
🎯 When to use it
- When the user asks to create a social media post or thread for a specific platform.
- When the user needs a content calendar or a plan for repurposing existing content.
- When the user wants to improve engagement or optimize their social media strategy.
- When the user mentions social media topics like 'LinkedIn post', 'Twitter thread', or 'content calendar'.
🚀 How to use
Trigger by asking for social media content creation, scheduling, or optimization. Provide platform, goals, audience, and any existing content. The skill will ask clarifying questions if needed. Example prompts:
Create a LinkedIn post about our new product launch.
Help me plan a week of Twitter content for my SaaS brand.
📄 Output: Delivers platform-native posts, content calendars, repurposing plans, hook options, or thread structures depending on the request.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/social-content .claude/skills/social-contentSkill source: marketing-skill/skills/social-content/SKILL.md
⚠️ Good to know
Requires user input on goals, audience, and brand voice; does not automatically post content or access external analytics.
❓ FAQ
What platforms does this skill cover?
It covers LinkedIn, Twitter/X, Instagram, TikTok, and Facebook, with platform-specific strategies.
How does the skill handle content repurposing?
It provides a workflow to turn one piece of pillar content into multiple social posts across platforms, such as extracting key insights and adapting them.
What should I do if my engagement is low?
The skill suggests testing new hooks, posting at different times, trying different formats, and increasing engagement with others.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.