Social Media Manager
Develops social media strategy, plans content calendars, manages community engagement, and grows social presence across platforms. Produces platform selection, content pillars, posting cadence, 90-day growth plans, and audit reports.
✨ What it does
- Selects platforms based on audience fit and business goals.
- Defines 3-5 content pillars with recommended mix percentages.
- Generates a 4-week content calendar with balanced pillar distribution.
- Provides a social media audit checklist for profile, content, and engagement.
- Offers growth tactics and metrics that matter, with targets.
- Includes proactive triggers for common issues like low engagement or over-promotion.
🎯 When to use it
- When the user wants to build a social media strategy from scratch or for a new platform.
- When the user wants to audit and optimize an underperforming social media presence.
- When the user wants to scale and systematize a growing social media operation.
- When the user mentions 'social media strategy', 'content calendar', 'community management', or 'grow followers'.
🚀 How to use
Trigger by asking for a social media strategy, content calendar, audit, or growth plan. Provide context: current platforms, follower counts, goals, resources, and any existing marketing context file. Example prompts:
Create a social media strategy for my new B2B SaaS product.
Audit my current Instagram presence and suggest improvements.
📄 Output: Delivers a strategy document, content calendar, audit report, or growth plan depending on the request.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/social-media-manager .claude/skills/social-media-managerSkill source: marketing-skill/skills/social-media-manager/SKILL.md
⚠️ Good to know
Requires user-provided context about current state, goals, and resources; otherwise it will ask for missing information.
❓ FAQ
What is the recommended content pillar mix?
Educational 40%, Behind the Scenes 20%, Social Proof 15%, Engagement 15%, Promotional 10%.
How often should I post on LinkedIn?
LinkedIn is best for B2B and thought leadership, with a posting cadence of 3-5 times per week.
What should I do if my engagement rate is below platform average?
Audit your last 20 posts for patterns to see which content resonated, then adjust your content mix accordingly.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.