Paywall and Upgrade Screen CRO — Business

This skill helps design and optimize in-app paywalls, upgrade screens, upsell modals, and feature gates to convert free users to paid or upgrade existing users. It provides frameworks for trigger points, screen components, timing, and A/B testing, and produces artifacts like paywall copy and trigger maps.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Defines paywall trigger points (feature gates, usage limits, trial expiration, time-based).
Provides screen component templates (headline, value demo, comparison, pricing, CTA, escape hatch).
Includes specific paywall type examples (feature lock, usage limit, trial expiration).
Offers timing and frequency rules to avoid annoying users.
Guides A/B testing with metrics and experiment ideas.
Flags dark patterns and provides ethical alternatives.

🎯 When to use it

When creating or optimizing in-app paywalls, upgrade screens, or upsell modals.
When users hit usage limits or feature gates and you want to convert them to paid.
When designing trial expiration screens or upgrade prompts.
When free-to-paid conversion rate is low and you need to improve the upgrade flow.

🚀 How to use

Trigger by asking to create or optimize a paywall, upgrade screen, or related flow. Provide context: upgrade context (freemium/trial/tier), product model, user journey, and current conversion rate. The skill will ask targeted questions and then deliver recommendations and copy. Example prompts:

Help me design a paywall for when users hit the free project limit.
Optimize my trial expiration screen to reduce churn.

📄 Output: Delivers a Paywall Trigger Map, full paywall screen copy, upgrade flow diagram, anti-pattern audit, and A/B test backlog.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/paywall-upgrade-cro .claude/skills/paywall-upgrade-cro

Skill source: marketing-skill/skills/paywall-upgrade-cro/SKILL.md

⚠️ Good to know

Requires product marketing context (e.g., pricing model, aha moment) to be effective; not for public pricing pages (see page-cro).

❓ FAQ

What is the most important principle for paywall design?

Value before ask: users should experience real value before seeing an upgrade prompt.

When should I NOT show a paywall?

During onboarding, when users are in a flow, or repeatedly after dismissal.

What are common dark patterns to avoid?

Hiding the close button, confusing plan selection, and guilt-trip copy.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.