Marketing Psychology
This skill applies psychological principles, mental models, and behavioral science to marketing challenges. It helps diagnose conversion issues, apply psychology to improve assets, and reference specific biases, with a catalog of 70+ mental models organized for marketing use.
✨ What it does
- Diagnoses conversion problems by identifying violated or underutilized psychological principles.
- Recommends 3-5 concrete psychological principles with implementation examples for a given asset.
- Provides a catalog of 70+ mental models across categories like buyer psychology, persuasion, and pricing.
- Includes quick-reference tables mapping common marketing situations to relevant models.
- Offers proactive triggers for common issues like missing social proof or weak CTAs.
- Outputs structured recommendations with confidence tags and actionable steps.
🎯 When to use it
- When a landing page or campaign is underperforming and you need a behavioral diagnosis.
- When you want to apply specific psychological principles to improve a marketing asset.
- When you need to understand or explain a cognitive bias or mental model in a marketing context.
- When optimizing pricing pages, email sequences, onboarding, or referral programs using behavioral insights.
🚀 How to use
Trigger the skill by asking questions like 'Why isn't this converting?' or 'Apply psychology to this page.' It also activates when you mention psychology, mental models, cognitive bias, persuasion, or consumer behavior. Provide the marketing asset or challenge context; optionally, the skill reads .claude/product-marketing-context.md for audience personas. Example prompts:
Why isn't my landing page converting? Here's the page copy...
Apply psychology to improve our pricing page. Here are the current tiers...
📄 Output: Behavioral diagnoses, psychology-based recommendations, or explanations of specific principles, often as structured reports or playbooks.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/marketing-psychology .claude/skills/marketing-psychologySkill source: marketing-skill/skills/marketing-psychology/SKILL.md
⚠️ Good to know
Requires marketing context to be most effective; if no context file exists, the skill may need you to provide audience and positioning details.
❓ FAQ
What are the most-used models for conversion optimization?
Loss Aversion, Anchoring, Social Proof, Scarcity, and Paradox of Choice are highlighted as starting points for conversion optimization.
How does the skill handle pricing psychology?
It provides models like Charm Pricing, Decoy Effect, and Rule of 100, and can perform a pricing page audit with principle-by-principle recommendations.
Does the skill require a specific file to work?
It checks for .claude/product-marketing-context.md to read audience personas and positioning, but it's not mandatory; providing context manually works too.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.