Marketing Context — Business

Creates and maintains the marketing context document at .claude/product-marketing-context.md, capturing positioning, audience, personas, competitors, brand voice, and more so other marketing skills don't need repeated input. It can auto-draft from the codebase, run a guided interview, or update an existing file.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Captures 14 sections including product overview, target audience, personas, pain points, competitive landscape, differen
Supports three modes: auto-draft from codebase, guided interview, and update existing.
Writes to the canonical path .claude/product-marketing-context.md with backward compatibility migration.
Includes proactive triggers for missing sections like customer language, competitors, or brand voice.
Validates completeness with a Python script scoring 0-100.
Provides output artifacts for specific requests like 'update positioning' or 'add customer quotes'.

🎯 When to use it

Starting a new marketing project and need to establish foundational context.
When you mention 'marketing context', 'brand voice', 'target audience', 'ICP', or 'positioning'.
Before using other marketing skills to avoid repeating foundational information.
When you want to update or refresh an existing marketing context document.

🚀 How to use

Trigger by asking to 'set up marketing context', 'auto-draft from codebase', or 'update positioning'. The skill will either scan the repo for a draft or start a guided interview. Provide answers to questions about your product, audience, competitors, and brand. Example prompts:

Set up marketing context for our new SaaS product.
Auto-draft marketing context from the codebase.
Update the positioning section of our marketing context.

📄 Output: A markdown file at .claude/product-marketing-context.md containing the complete marketing context.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/marketing-context .claude/skills/marketing-context

Skill source: marketing-skill/skills/marketing-context/SKILL.md

⚠️ Good to know

Requires user input for accuracy; auto-draft is only a starting point and needs review. The skill does not guarantee completeness without running the validator and may skip sections if not applicable.

❓ FAQ

Where is the marketing context document stored?

It is stored at .claude/product-marketing-context.md, the canonical path that all marketing skills read.

What are the three modes of this skill?

The three modes are Auto-Draft from Codebase, Guided Interview, and Update Existing.

How do I know if my context is complete?

Run the validation script: python3 scripts/context_validator.py .claude/product-marketing-context.md --json. It gives a 0-100 score; below 70 means you should fill missing sections.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.