LinkedIn Strategy — brief, cadence, newsletter — Business

This skill creates a LinkedIn strategy plan: it validates a positioning brief, sizes a sustainable posting cadence against real weekly hours, and decides whether a newsletter is viable. It produces a 90-day plan with content pillars, a minimum viable week, and a 12-issue newsletter arc if applicable.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Validates the positioning brief: objective must be one of six real ones, audience must be specific with at least two exc
Emits observable 90-day criteria, deliberately excluding follower count.
Prices the weekly cadence in minutes, including reply time, and allocates budget by stage (60% to comments from a standi
Refuses to plan a posting schedule below 90 minutes a week, offering a comment-only week instead.
Gates newsletter planning on LinkedIn's 150-follower floor and a six-month sustainability check.
Generates a 12-issue newsletter arc and a stop rule.

🎯 When to use it

When someone asks 'what should I post about' or 'how often should I post' on LinkedIn.
When someone wants a LinkedIn content strategy for a career change, consulting, or thought leadership.
When someone is considering starting a LinkedIn newsletter.
When someone wants to grow their following with a sustainable plan.
When someone needs a 90-day LinkedIn plan.

🚀 How to use

Trigger with a request for LinkedIn strategy, such as 'I need a LinkedIn content strategy' or 'Should I start a LinkedIn newsletter?' The skill expects inputs like your objective, target audience, weekly time budget, and current follower count. It runs three scripts in order: positioning_brief.py, cadence_planner.py, and newsletter_planner.py. Example prompts:

I'm a career coach wanting to attract consulting clients. I can spend 3 hours a week. What should I post?

Should I start a LinkedIn newsletter? I have 500 followers and can dedicate 5 hours a month.

📄 Output: A LinkedIn strategy plan including a validated positioning brief, a weekly cadence plan, and optionally a newsletter plan.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing/linkedin/skills/linkedin-strategy .claude/skills/linkedin-strategy

Skill source: marketing/linkedin/skills/linkedin-strategy/SKILL.md

⚠️ Good to know

Requires honest input on time budget and audience; the skill refuses to produce a plan if the brief is invalid or the cadence is unsustainable.

❓ FAQ

What are the six valid objectives for a LinkedIn strategy?

The six objectives are career-change, consulting, thought-leadership, hiring, fundraising, and community.

Why does the skill refuse to plan a posting schedule if I have less than 90 minutes a week?

Because a cadence abandoned in week five is worse than one never started, as the abandonment is visible on the profile. It returns a comment-only week instead.

What is the minimum follower count to consider a LinkedIn newsletter?

LinkedIn's published evaluation floor is 150 followers; the skill refuses below that.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.