Webinar & Virtual Event Marketing
This skill helps plan, promote, run, and optimize webinars and virtual events to generate and convert demand. It covers the full funnel from registration and promotion to show-up, live engagement, and post-event follow-up, and produces actionable plans, diagnoses, and copy.
✨ What it does
- Plans the full webinar funnel backward from business goals using realistic conversion rates.
- Diagnoses funnel bottlenecks with a scoring script (webinar_funnel_scorer.py).
- Provides stage-by-stage guidance for registration, show-up, live engagement, live-to-close, and follow-up.
- Generates promotion calendars, reminder sequences, and segmented follow-up copy.
- Includes benchmarks and best practices for different audience temperatures.
- Flags common pitfalls like weak show-up sequences or missing live-only incentives.
🎯 When to use it
- When planning a new webinar or virtual event from scratch.
- When a webinar has low registrations, low show-up, or poor conversion and needs diagnosis.
- When turning a one-time webinar into an evergreen or on-demand lead engine.
- When you need promotion calendars, reminder sequences, or segmented follow-up emails for an event.
🚀 How to use
Trigger by asking to plan, promote, fix, or improve a webinar or virtual event. Provide event details (topic, format, date, platform), audience, business goal, and current metrics if optimizing. The skill will ask clarifying questions and then produce a plan, diagnosis, or copy. Example prompts:
Plan a webinar to generate leads for our new product.
Our webinar had 500 registrations but only 20% showed up and no one bought. Why isn't it converting?
📄 Output: A comprehensive webinar plan, funnel diagnosis, promotion calendar, or segmented follow-up sequence, depending on the request.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/webinar-marketing .claude/skills/webinar-marketingSkill source: marketing-skill/skills/webinar-marketing/SKILL.md
⚠️ Good to know
This skill is for virtual events only, not in-person field events, and assumes you have access to the necessary audience and promotion channels.
❓ FAQ
What is the most common reason webinars fail to convert?
The skill identifies weak show-up sequences and lack of a live-only incentive as common causes, leading to low attendance and no action.
How should I handle no-shows?
No-shows are often the largest convertible segment; send them a 'sorry we missed you' email with the recording and the same offer.
What is the recommended reminder cadence for show-up?
Send reminders at 1 week, 1 day, 1 hour, and 'we're live now' to maximize attendance.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.