Popup CRO — Business

This skill helps create and optimize popups, modals, overlays, slide-ins, and banners to improve conversion rates while minimizing user annoyance. It provides structured recommendations for popup design, targeting, copy, and A/B testing, producing a strategy map, copy sets, and test plans.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Assesses popup purpose, current state, and traffic context.
Provides popup design recommendations including type, trigger, targeting, frequency, and complete copy sets.
Offers multiple popup strategy with conflict rules.
Generates A/B test hypotheses and experiment ideas for placement, triggers, messaging, personalization, and frequency.
Includes compliance considerations (GDPR, Google intrusive interstitials policy).
Outputs artifacts like Popup Strategy Map, Copy Set, Mobile Adaptation Notes, Compliance Checklist, and A/B Test Plan.

🎯 When to use it

When the user wants to create or improve a popup, modal, overlay, slide-in, or banner for conversion purposes.
When the user mentions exit intent, popup conversions, modal optimization, lead capture popup, email popup, announcement banner, or overlay.
When the user reports low email list growth or high bounce rates and needs a popup strategy.
When the user is running paid traffic and wants to improve ROAS with better popup targeting.

🚀 How to use

Trigger the skill by asking for help with popup optimization or mentioning related keywords like 'exit intent' or 'popup conversions'. Provide details about your popup goal, current performance, traffic sources, and any incentives. The skill will ask clarifying questions if needed and then deliver structured recommendations.

Example prompts:

Help me create an exit-intent popup for my e-commerce store to capture emails.

I want to optimize my newsletter signup modal for better conversions. What should I test?

📄 Output: A set of recommendations including a Popup Strategy Map, complete popup copy sets, mobile adaptation notes, compliance checklist, and A/B test plan.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/popup-cro .claude/skills/popup-cro

Skill source: marketing-skill/skills/popup-cro/SKILL.md

⚠️ Good to know

This skill focuses on popups and modals; for forms inside popups, see form-cro, and for general page optimization, see page-cro.

❓ FAQ

What information does the skill need from me?

It needs your popup's primary goal, current performance (if any), traffic sources, the incentive you can offer, compliance requirements, and mobile vs. desktop traffic split.

Does the skill provide copy for popups?

Yes, it provides complete copy sets including headline, subhead, CTA button text, and decline text for each popup.

Can the skill handle multiple popups on the same site?

Yes, it can recommend a multiple popup strategy with conflict rules to ensure they don't overlap.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.