Marketing Ops — Data

Marketing Ops is a central router for a marketing skill ecosystem. It identifies the right specialist skill for a user's marketing question, orchestrates multi-skill campaigns, and runs cross-functional audits. It produces routing recommendations, campaign plans, audits, and gap analyses.

marketing claude-code

📂 View skill on GitHub ↗ 🚀 How to use

✨ What it does

Routes queries to the correct specialist skill via a detailed routing matrix.
Provides campaign orchestration sequences for launches, content, and CRO sprints.
Runs cross-functional marketing audits touching all pods.
Enforces a quality gate ensuring context, communication standard, and actionable owners.
Includes a campaign tracker tool for monitoring tasks and deadlines.
Flags cross-domain questions and routes them to appropriate domains.

🎯 When to use it

When unsure which marketing skill to use for a specific marketing task.
When planning or executing a multi-skill campaign (e.g., product launch, content campaign).
When assessing overall marketing health across SEO, content, CRO, and channels.
When the user asks for 'marketing help,' 'campaign plan,' 'what should I do next,' or 'marketing priorities.'

🚀 How to use

Trigger by asking for marketing help, campaign planning, or a marketing audit. The skill expects a clear description of the marketing need or goal. It will read .claude/product-marketing-context.md if present, otherwise recommend running the marketing-context skill first. Example prompts:

What marketing skill should I use for improving my landing page conversion?
Plan a product launch campaign.
Run a marketing audit for my SaaS.

📄 Output: Routing recommendations, campaign orchestration plans, cross-functional audits, or gap analyses.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/marketing-ops .claude/skills/marketing-ops

Skill source: marketing-skill/skills/marketing-ops/SKILL.md

⚠️ Good to know

Requires the marketing skill ecosystem to be installed; if context file is missing, recommends running marketing-context first.

❓ FAQ

What should I do if no marketing context file exists?

The skill recommends running the marketing-context skill first, as everything works better with context.

How does Marketing Ops decide which skill to route to?

It uses a routing matrix that maps trigger phrases to specific skills, with notes on which skills are NOT appropriate.

Can Marketing Ops handle campaigns that need multiple skills?

Yes, it has orchestration sequences for common campaigns like product launches, content campaigns, and CRO sprints.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.