Competitive Intelligence
A systematic competitor tracking framework that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. It covers competitor identification, tracking dimensions, analysis frameworks, output formats, and intelligence cadence, producing battlecards, positioning maps, win/loss analyses, and leadership summaries.
✨ What it does
- 5-layer intelligence system: identification, tracking, analysis, outputs, cadence.
- 2x2 threat matrix for competitor classification.
- 8 tracking dimensions with sources and cadence.
- SWOT, positioning map, and feature gap analysis frameworks.
- Win/loss interview guide and monthly aggregation.
- Distribution plan and red flags for over/under-tracking.
🎯 When to use it
- When analyzing competitors or building sales battlecards.
- When tracking market moves or positioning against alternatives.
- When running win/loss analysis or competitive research.
- When needing a competitive landscape map or feature gap analysis.
🚀 How to use
Trigger by asking in natural language for a deliverable, e.g., 'Map our competitive landscape', 'Build a battlecard for [competitor]', 'Run a win/loss analysis', or 'What did [competitor] do recently?'. The skill expects you to provide context about your company, competitors, and market. Example prompts:
Map our competitive landscape
Build a battlecard for Competitor X
📄 Output: Deliverables include battlecards, positioning maps, win/loss reports, feature gap analyses, and 1-page competitive summaries.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/c-level-advisor/skills/competitive-intel .claude/skills/competitive-intelSkill source: c-level-advisor/skills/competitive-intel/SKILL.md
⚠️ Good to know
Requires access to competitive data sources and stakeholder input; the skill provides frameworks but not automated data collection.
❓ FAQ
Who should conduct win/loss interviews?
Not the AE who worked the deal; use customer success, product team, or external researcher for candid feedback.
How often should battlecards be updated?
Monthly for tier-1 competitors, plus triggered updates when major events occur.
What are signs of over-tracking competitors?
Roadmap decisions driven by competitor moves, morale drops on their funding, shipping features to match their checklist, or pricing always starting with their price.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.