CMO Advisor

CMO Advisor provides strategic marketing leadership for scaling companies, covering brand positioning, growth model design, marketing budget allocation, and marketing org design. It produces actionable frameworks, budget models, growth projections, and hiring plans, grounded in diagnostic questions and metrics.

✨ What it does

  • Diagnostic questions to assess CAC by channel, payback period, LTV:CAC, and pipeline attribution.
  • Budget allocation modeler (script) projecting MQL output by scenario.
  • Growth model simulator projecting MRR growth under different channel mixes.
  • Reference frameworks for brand positioning, growth playbooks, and marketing org design.
  • Metrics dashboard with healthy targets for pipeline, efficiency, growth, and retention.
  • Proactive triggers to flag issues like rising CAC or stale budget allocation.

🎯 When to use it

  • When designing brand strategy or positioning against competitors.
  • When selecting a growth model (PLG, sales-led, community-led) or shifting channel mix.
  • When allocating marketing budgets from revenue targets backward.
  • When building or restructuring the marketing team.
  • When preparing board-level marketing reports on pipeline contribution and ROI.

🚀 How to use

Trigger by asking for marketing strategy, budget planning, growth model design, or team building. Provide company context (revenue targets, current CAC, channel performance, ICP) for tailored output. Example prompts:

Plan our marketing budget for next year.
Design a growth model for our B2B SaaS product.

📄 Output: Delivers strategic artifacts such as channel allocation models, positioning maps, growth projections, hiring plans, and board-ready pipeline reports.

📦 Add this skill to Claude Code

# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills

# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/c-level-advisor/skills/cmo-advisor .claude/skills/cmo-advisor

Skill source: c-level-advisor/skills/cmo-advisor/SKILL.md

⚠️ Good to know

Requires company context (e.g., revenue, CAC, ICP) for accurate recommendations; does not execute campaigns or create content.

❓ FAQ

What metrics should a CMO track?

Track pipeline contribution, CAC by channel, payback period, LTV:CAC, and MQL to opportunity conversion, not just impressions or MQLs.

How do I decide between PLG and sales-led growth?

The choice depends on product, ACV, and ICP fit; do not copy competitors. The skill provides frameworks to evaluate and simulate different models.

What is a red flag in marketing operations?

Red flags include no defined ICP, marketing and sales disagreeing on MQL definition, and tracking only blended CAC without channel-level detail.

🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.