Email Sequence Design
Designs complete email sequences (welcome, nurture, re-engagement, etc.) with trigger, timing, full email copy, CTAs, and metrics benchmarks. It also includes a sequence analyzer tool to score and improve the sequence quality.
✨ What it does
- Checks for product marketing context file before asking questions.
- Asks clarifying questions about sequence type, audience, goals, and triggers.
- Generates a sequence overview with trigger, goal, length, timing, and exit conditions.
- Produces complete email drafts including subject, preview, body, and CTA for each email.
- Provides metrics benchmarks and segmentation rules.
- Includes a sequence analyzer script that scores the sequence (0-100) and flags issues below 70.
🎯 When to use it
- Creating a new email sequence or drip campaign from scratch.
- Optimizing an existing email automation or lifecycle email program.
- When the user mentions 'email sequence', 'drip campaign', 'nurture sequence', 'onboarding emails', 'welcome sequence', 're-engagement emails
- When coordinating email sequences with a product launch or in-app onboarding.
🚀 How to use
Trigger the skill by asking to create or optimize an email sequence, drip campaign, or similar. Provide context about your product, audience, and goals. The skill will ask clarifying questions if needed. Example prompts:
Create a welcome email sequence for new subscribers.
Optimize our lead nurture sequence to improve click-through rates.
📄 Output: A complete email sequence design including architecture doc, email drafts, metrics benchmarks, segmentation rules, and subject line variations.
📦 Add this skill to Claude Code
# 1. Get the skills repo
git clone --depth 1 https://github.com/alirezarezvani/claude-skills /tmp/claude-skills
# 2. Copy this skill into your project (or ~/.claude/skills for all projects)
mkdir -p .claude/skills
cp -r /tmp/claude-skills/marketing-skill/skills/email-sequence .claude/skills/email-sequenceSkill source: marketing-skill/skills/email-sequence/SKILL.md
⚠️ Good to know
Requires user input on sequence type, audience, and goals; the analyzer script must be run on a JSON export of the sequence to validate quality.
❓ FAQ
What types of email sequences can this skill design?
It can design welcome/onboarding, lead nurture, re-engagement, post-purchase, event-based, educational, and sales sequences.
Does the skill provide any quality check?
Yes, it includes a sequence analyzer script that scores the sequence from 0-100 and flags issues with pacing, subject-line variety, CTA consistency, and exit-condition coverage.
What should I do if I have a product launch coming?
The skill recommends coordinating the launch email sequence with in-app messaging and landing page copy for consistent messaging.
🤖 Overview, features, install steps and FAQ were generated from the project's SKILL.md on Sep 4, 2026. Always check the original source before running commands.