Meta Business Agent
Meta Business Agent is Meta's AI assistant for WhatsApp, Instagram, and Messenger that answers customer questions, recommends products, books appointments, qualifies leads, and closes sales, with human handoff when needed. It is used by over 1 million businesses, and the Meta Business Agent Platform lets enterprises configure agents and integrate with Shopify, Zendesk, and Shopee; activation is free now, with paid tiers planned after the global rollout on June 3, 2026.